In the summer of 2022 Chub Rub Founder, Candace Frank, envisioned a brand where playfulness, softness, and edginess collide. Like many fat kids-turned-fat-adults, Candace spent her life projecting a toughness designed to tell the world she simply couldn’t give a damn about what it thought, but in the face of loss she found a new kind of magic…

Chub Rub is a reclaimation of all the beautiful things about us that we’re told time and time again to hide. It’s a celebration of softness, of curves, of rolls. Chub Rub is here to help you revel in all the little secrets your bumps, wrinkles, and folds hold.